# Consulting

Publisher: Douglas Insights  
Published: 2026-09-19  
Last updated: 2026-09-19  
Page: https://www.douglasinsights.com/consulting/

Douglas Insights delivers custom research and consulting through the same team and the same bottom-up modeling discipline that produce its syndicated reports. Engagements are scoped to a decision, priced fixed, and delivered with the working model included.

## Market Sizing and Opportunity Assessment

Total addressable market, serviceable market and obtainable market built bottom-up from demand units, with the Excel model handed over. Includes demand forecasting and white space analysis.

## Competitive Intelligence and Benchmarking

Competitor profiling, financial and product tracking, win and loss analysis, and pricing audits against the field.

## Go-To-Market Strategy

Segment prioritisation, positioning, channel strategy and launch roadmaps grounded in the market model rather than opinion.

## Customer and Consumer Intelligence

Voice of customer studies, segmentation, satisfaction and brand tracking with primary fieldwork.

## Pricing and Monetization

Value-based pricing, price elasticity testing and packaging design for products and services.

## M&A and Commercial Due Diligence

Market due diligence for private equity, venture capital and corporate development teams: market attractiveness, competitive position and growth model validation.

## Regulatory and Value Chain Advisory

Regulatory landscape mapping, supply chain studies, sourcing and cost analysis.

## Data and Analytics

Recurring data services, installed-base modeling and dashboard delivery on top of Douglas Insights market models.

## How an engagement runs

Work begins with a scoping call, followed by a fixed proposal covering questions, method, timeline and price. Delivery includes a findings document, the working model and a walkthrough call. Typical engagements run two to eight weeks depending on scope.