# Organic Food Market

> Organic food is a USD 171.52 billion market in 2025, growing 5.31% a year to 2035 as private label narrows the organic price premium.

Publisher: Douglas Insights  
Author: Douglas Insights Research Desk  
Report code: DI-FB-10503  
Published: 2026-10-07  
Last updated: 2026-10-07  
Next review: Apr 2027  
Page: https://www.douglasinsights.com/organic-food-market/

## Key figures

| Measure | Value | How it is built |
| --- | --- | --- |
| Market size · 2025 | $171.52 Bn | 8.262 billion consumers x USD 20.76 organic spend per person = USD 171.52 billion |
| Forecast · 2035 | $287.68 Bn | 8.99 billion consumers x USD 31.99 per person |
| Revenue CAGR · 2026–2035 | 5.31% | Consumers grow 0.85% a year; spend per person 4.42% |
| Volume · 2035 | 8.99 billion consumers | 8.262 billion grown 0.85% a year |
| Leading segment | Fruits and vegetables, 33.6% | USD 57.63 billion in 2025 |
| Fastest segment | Meat, poultry and seafood, 7.94% | OTA: U.S. organic meat up 16.1% in 2024 |
| Fastest region | Asia Pacific, 7.42% | China EUR 15.5 billion in 2024 (FiBL) |
| Market leader | Fragmented; top three brands under 2.4% | Hain Celestial USD 1.56 billion fiscal 2025 net sales |
| Event | USDA SOE rule fully implemented 19 March 2024 | Federal Register notice of 19 August 2026 |

## Key takeaways

- Douglas Insights sizes organic food at USD 171.52 billion in 2025 and USD 287.68 billion in 2035, a 5.31% revenue CAGR.
- Organic gallon milk cost USD 7.49 against USD 2.82 conventional on 2 October 2026, a 2.66 times premium.
- Fruits and vegetables lead with 33.6% of value; meat, poultry and seafood grow fastest at 7.94% a year.
- North America holds 44.3% of 2025 value, while Asia Pacific grows fastest at 7.42% a year.
- Branded supply is fragmented: the top three makers hold under 2.4% of 2025 retail value.

Organic milk sold at an advertised USD 7.49 a gallon across U.S. supermarkets in the week to 2 October 2026, against USD 2.82 for conventional milk, according to the [USDA Agricultural Marketing Service retail dairy report](https://www.ams.usda.gov/mnreports/dybretail.pdf). The Organic Food Market covers retail sales of certified organic food and drink: produce, dairy and eggs, packaged grocery, beverages, meat and baby food, sold through stores and online. Douglas Insights sizes it at USD 171.52 billion in 2025, built as 8.262 billion consumers in the 183 countries reported by FiBL multiplied by USD 20.76 of organic spend per person, and projects USD 287.68 billion by 2035, a 5.31% revenue CAGR. The anchor count is the FiBL survey released on 10 February 2026, which put 2024 retail sales at EUR 145.0 billion. The study belongs to our [Food and Beverages research](https://www.douglasinsights.com/industry/food-beverages/), and every step is documented under the [Douglas Insights research methodology](https://www.douglasinsights.com/research-methodology/).

## What does a gallon of organic milk cost next to conventional milk, and what does each shopper spend on organic food a year?

Organic milk carried a 2.66 times shelf multiple in October 2026: USD 7.49 a gallon against USD 2.82. Organic food prices sit 1.4 to 2.7 times above conventional in dairy, and global organic spend averages USD 20.76 per person in 2025, which is the price leg of this model.

Price points vary by category. The same [USDA AMS survey](https://www.ams.usda.gov/mnreports/dybretail.pdf) of nearly 130 retailers and over 22,000 stores, dated 2 October 2026, lists organic half-gallon milk at USD 4.37, organic 32 oz yogurt at USD 5.13, organic butter at USD 7.97 a pound and organic shredded cheese at USD 4.71. Organic gallon milk fell 34 cents from a prior-year average of USD 7.83, a 4.3% drop.

Per-person spend shows the wider band. FiBL reports organic spending of EUR 481 per person in Switzerland, EUR 373 in Denmark and EUR 292 in Austria, against a world average of EUR 17.7. At the Federal Reserve 2025 average of USD 1.1306 per euro, Swiss shoppers spend about USD 543.8 a year on organic food, 27.2 times the global mean. Douglas Insights expects spend per person to climb 4.42% a year, from USD 20.76 in 2025 to about USD 31.99 in 2035.

Trade-up, not inflation alone, moves that number. A shopper who switches milk, yogurt and butter pays a premium of USD 1.49 to USD 4.67 per item. Premiums still bite.

## Which organic food category makes the money: produce, dairy, packaged grocery or meat?

Fruits and vegetables make the most money in organic food, at 33.6% of 2025 value or USD 57.63 billion. Produce is the entry point for first-time organic buyers, while meat, poultry and seafood grow fastest at 7.94% a year from a small 5.7% base, according to the Douglas Insights model.

| Organic food segment | Share of 2025 value | 2025 value | Growth 2026-2035 | 2035 value |
| --- | --- | --- | --- | --- |
| Fruits and vegetables | 33.6% | USD 57.63 billion | 5.05% | USD 94.32 billion |
| Packaged grocery and snacks | 24.9% | USD 42.71 billion | 4.62% | USD 67.09 billion |
| Dairy and eggs | 15.8% | USD 27.10 billion | 5.83% | USD 47.76 billion |
| Beverages | 14.2% | USD 24.36 billion | 5.58% | USD 41.92 billion |
| Meat, poultry and seafood | 5.7% | USD 9.78 billion | 7.94% | USD 20.99 billion |
| Baby food and other categories | 5.8% | USD 9.95 billion | 4.37% | USD 15.26 billion |

Fruits and vegetables hold USD 57.63 billion because organic produce is bought weekly and carries the clearest residue story; the [Organic Trade Association 2025 Organic Market Report](https://ota.com/OrganicMarketReport) puts U.S. organic produce at USD 21.5 billion, or 30.1% of all U.S. organic sales in 2024.

Packaged grocery and snacks take USD 42.71 billion, or 24.9%, since bread, pasta, cereal, frozen meals and snacks give brands their widest shelf; growth is a slower 4.62% because snack volumes are soft. Dairy and eggs earn USD 27.10 billion at 15.8%, helped by OTA data showing U.S. organic dairy and eggs up 7.7% to USD 8.5 billion in 2024. Beverages contribute USD 24.36 billion, 14.2% of value, with U.S. organic beverages up 5.2% to USD 9.5 billion. Baby food and other categories add USD 9.95 billion, 5.8%, held back by a narrower buyer base.

Meat, poultry and seafood is the fastest-growing organic food segment: USD 9.78 billion in 2025, rising at 7.94% to USD 20.99 billion by 2035. OTA reports a 16.1% surge in U.S. organic meat, poultry and seafood sales in 2024, and certified feed supply is the only real cap on that pace.

## Why are organic food baskets growing faster than grocery spending as a whole?

Organic food revenue grows 5.31% a year because 0.85 points come from more consumers and 4.42 points come from higher organic spend per person. FiBL counted a EUR 6.9 billion rise in 2024 global sales, about 5.0%, and OTA reports U.S. organic growth at twice the total food market.

Basket deepening in mature markets adds 1.65 points a year. The [OTA 2025 report](https://ota.com/OrganicMarketReport) puts 2024 U.S. organic sales at a record USD 71.6 billion, up 5.2%, and says organic outpaced the overall marketplace for the first time since 2020. Yogurt rose 10.5% and meat 16.1%, which means households are adding organic categories, not just repeating organic milk and salad.

Private label and mainstream distribution add 1.20 points. Kroger says its Our Brands products represented over USD 31 billion of 2023 sales and that Simple Truth Organic items are USDA certified organic, so the organic option now sits at conventional supermarket price tiers. OTA names the shrinking price gap between organic and conventional as a defining 2024 trend, and the USDA survey shows organic gallon milk 4.3% cheaper than a year earlier.

Asian adoption adds 0.97 points. FiBL puts China at EUR 15.5 billion of organic retail sales in 2024, the third-largest national market after the United States at EUR 60.4 billion and Germany at EUR 17.0 billion, and India counts 2,363,607 certified organic producers. Douglas Insights calculates Asia Pacific organic food growth at 7.42% a year, the fastest of the five regions.

Population adds 0.85 points. The United Nations projects world population rising from 8.2 billion in 2024 toward about 10.3 billion in the mid-2080s, and our model grows consumers from 8.262 billion in 2025 to 8.99 billion in 2035. Price inflation inside the basket supplies the last 0.60 points; dairy price data show it can turn negative in a single year, as organic gallon milk did when it slipped from USD 7.83 to USD 7.49. Organic food demand therefore rests on more items per basket and more shoppers in Asia, with inflation a minor 0.60-point contributor.

Sum the parts: 1.65 plus 1.20 plus 0.97 plus 0.60 equals the 4.42-point spend leg, and 0.85 points of population complete the 5.27 points that compound to the 5.31% organic food CAGR. Enforcement adds trust to all of them; the Strengthening Organic Enforcement rule, fully implemented on 19 March 2024, is covered in the regulation section below.

## What slows organic food once the shelf premium passes twice the conventional price?

Organic food growth loses about 1.3 points a year to three brakes: price premiums of 1.41 to 2.66 times, stalled certified farmland and weak branded snack volumes. Without them, Douglas Insights estimates gross organic spend growth near 6.6% a year instead of 5.31%.

The price premium removes 0.65 points. A family buying organic milk, butter and yogurt each week pays USD 10.55 more than for conventional, using the 2 October 2026 USDA averages. Shoppers on tight budgets switch back first in categories such as packaged salad, where OTA reports a 4.5% decline in organic sales in 2024.

Farmland supply removes 0.40 points. FiBL reports 98.9 million hectares of organic farmland worldwide in 2024, a fall of 176,000 hectares or 0.2%, and 53.0 million of those hectares are Australian grazing land. A flat organic crop base keeps feed and grain costs high and limits organic meat and dairy volumes. Details sit in the [FiBL release](https://www.fibl.org/en/info-centre/news/global-organic-market-hits-all-time-high-in-2024).

Branded weakness removes 0.25 points. [Hain Celestial reported fiscal 2025 results on 15 September 2025](https://ir.hain.com/node/20446): net sales of USD 1.56 billion, down 10%, organic (like-for-like) net sales down 7%, snacks down 14% and USD 496 million of impairment charges. Branded organic food owners are losing shelf to retailer labels.

## Which organic food companies and grocers win the shelf, and how concentrated is supply?

Organic food supply is fragmented: Douglas Insights puts the top three branded makers at under 2.4% of 2025 retail value. Hain Celestial and Organic Valley together equal at most 1.61%, so share is held by retailers, wholesalers and thousands of farm brands.

| Company | Role in organic food | Disclosed figure |
| --- | --- | --- |
| United Natural Foods (UNFI) | Natural and organic wholesale distributor | USD 16.02 billion natural sales, fiscal 2025, up 9.2% |
| Hain Celestial | Better-for-you and organic brands | USD 1.56 billion net sales, fiscal 2025, down 10% |
| Organic Valley (CROPP Cooperative) | Farmer-owned organic dairy | USD 1.2 billion record sales, 2020 |
| Kroger | Simple Truth Organic private label | Our Brands above USD 31 billion of 2023 sales |
| Whole Foods Market | Natural and organic grocer, an Amazon company | 500+ stores in 3 countries |
| Danone, General Mills, Nature's Path | Branded organic dairy, cereal and snacks | Not separately disclosed |

[United Natural Foods reported on 30 September 2025](https://www.sec.gov/Archives/edgar/data/1020859/000102085925000050/f25q4earningsrelease.htm) fiscal 2025 net sales of USD 31.78 billion, with natural products sales up 9.2% to USD 16.02 billion, serving more than 30,000 locations across North America. UNFI is the main route by which organic food reaches independent and natural stores, and its natural segment growth beat the 5.2% U.S. organic market rate.

Hain Celestial owns Earth's Best, Ella's Kitchen, Garden of Eatin', Terra, Celestial Seasonings and The Greek Gods across more than 70 countries, and its USD 1.56 billion fiscal 2025 sales equal 0.91% of the organic food market even if every dollar were organic. Organic Valley, the farmer-owned CROPP cooperative, reported record sales of USD 1.2 billion for 2020, about 0.70% of the 2025 market, a reminder that the largest organic dairy brand is still small against the total.

Retailers hold the pricing power. Kroger stocks over 12,600 private label items per supermarket on average, including Simple Truth Organic, and Our Brands passed USD 31 billion of 2023 sales. Whole Foods Market, founded in 1980 and now an Amazon company, runs more than 500 stores in North America and the United Kingdom and calls itself the world leader in natural and organic foods. Danone, General Mills and Nature's Path compete in organic dairy, cereal and snacks without disclosing organic sales separately.

## Where do organic food sales concentrate: the United States, Germany or China?

North America leads organic food with USD 75.98 billion, or 44.3% of 2025 value, because the United States alone reported EUR 60.4 billion of organic sales in 2024. Europe follows at 40.4%, and Asia Pacific grows fastest at 7.42% a year.

| Region | 2025 organic food sales | Share | Growth 2026-2035 | 2035 sales |
| --- | --- | --- | --- | --- |
| North America | USD 75.98 billion | 44.3% | 5.25% | USD 126.75 billion |
| Europe | USD 69.29 billion | 40.4% | 4.51% | USD 107.71 billion |
| Asia Pacific | USD 21.95 billion | 12.8% | 7.42% | USD 44.91 billion |
| Latin America | USD 2.57 billion | 1.5% | 6.63% | USD 4.89 billion |
| Middle East and Africa | USD 1.72 billion | 1.0% | 7.13% | USD 3.42 billion |

North America reaches USD 126.75 billion by 2035 at 5.25% a year, driven by U.S. supermarket private label and organic meat. Europe holds USD 69.29 billion in 2025; FiBL puts European organic retail sales at EUR 58.7 billion in 2024, EUR 49.5 billion in the EU, with Germany at EUR 17.0 billion, France at EUR 12.2 billion and Italy at EUR 5.2 billion, so the region grows a slower 4.51%.

Asia Pacific holds USD 21.95 billion and is the fastest-growing region at 7.42% a year, because China's EUR 15.5 billion organic market is scaling from low per-person spend and India supplies over 2.36 million certified producers. Latin America adds USD 2.57 billion at 6.63%, with domestic organic shelves still thin. Middle East and Africa is the wildcard: USD 1.72 billion in 2025, growing 7.13% a year from the smallest base of the five regions.

## Which retail channel sells organic food: supermarkets, specialist stores or online?

Supermarkets and hypermarkets sell about 59.4% of organic food value in 2025, roughly USD 101.9 billion, Douglas Insights estimates. Specialist organic stores hold 27.8%, and online and direct sales, including box schemes and farm shops, take 12.8%, the fastest-growing route.

The mainstream share keeps rising because supermarkets price their own organic lines close to conventional brands. Specialist organic stores keep a larger share in Europe than in North America, Douglas Insights estimates, because high per-person spend there supports dedicated formats. Online and direct sales of organic food are worth about USD 22.0 billion and gain most from produce boxes and dairy subscriptions.

## How do USDA organic rules and the EU organic regulation police certified food?

Organic food labels rest on certification rules: the USDA Strengthening Organic Enforcement rule took full effect on 19 March 2024, according to USDA. In Europe, FiBL puts organic farming at 11.1% of EU farmland, the supply base behind EU-certified labels.

A [Federal Register notice published 19 August 2026](https://public-inspection.federalregister.gov/2026-16910.pdf) asks to extend the rule's information collection beyond its 31 October 2026 expiry, and estimates 51,091 respondents and 231,617 annual burden hours, about 12 responses each. That paperwork is the cost of fraud control for organic food farms, handlers and importers.

FiBL reports combined organic imports into the EU and the United States of 5.9 million metric tons, up 12.3%, which shows why traceability matters. Tighter enforcement raises organic food compliance costs but supports the premium that shoppers pay.

## What if organic food spend per person grows faster or slower to 2035?

The organic food base case reaches USD 287.68 billion in 2035, with a slower case of USD 247.10 billion and a faster case of USD 337.78 billion. The spread is driven mainly by spend per person, which ranges from 3.10% to 5.90% a year.

The slower case pairs 0.60% consumer growth with 3.10% spend growth, a 3.72% CAGR, if price gaps widen again and branded snacks keep shrinking. The faster case takes 1.05% consumer growth and 5.90% spend growth, a 7.01% CAGR, if Asian supermarkets copy U.S. private label. A one-point rise in consumer growth adds roughly USD 29.83 billion to 2035 organic food sales; a one-point cut removes about USD 27.29 billion.

Published forecasts for organic food run from 9.0% to 18.5% a year, well above our 5.31%. Those figures usually start from wider definitions or from projections rather than the FiBL count of EUR 145.0 billion. Enforcement under the rule implemented on 19 March 2024 is a base-case assumption: a major fraud case would push the market toward the slower path.

## Douglas Exclusive: the Organic Shelf-Premium Tracker

The Organic Shelf-Premium Tracker is a Douglas Insights model built from 15 published inputs: 9 USDA AMS retail dairy prices for the week to 2 October 2026 and 6 FiBL per-person spending figures. It tracks how much more organic food costs on the shelf and how far spend per person varies.

| Organic dairy item (USDA AMS, 2 October 2026) | Organic price | Conventional price | Organic multiple | Cash gap |
| --- | --- | --- | --- | --- |
| Milk, gallon | USD 7.49 | USD 2.82 | 2.66x | USD 4.67 |
| Milk, half gallon | USD 4.37 | USD 1.77 | 2.47x | USD 2.60 |
| Yogurt, 32 oz | USD 5.13 | USD 3.64 | 1.41x | USD 1.49 |
| Butter, 1 lb | USD 7.97 | USD 3.58 | 2.23x | USD 4.39 |

The tracker finds an average organic multiple of 2.19 times across the four dairy pairs. Fluid milk carries the widest premium at 2.47 to 2.66 times, while yogurt is only 1.41 times, which helps explain why OTA saw organic yogurt grow 10.5% in 2024. Organic gallon milk fell 4.3% year on year while conventional prices stayed under USD 3.

The spend side of the tracker converts FiBL euro data at USD 1.1306 per euro: Switzerland USD 543.8 per person, Denmark USD 421.7, Austria USD 330.1, the EU USD 124.4, Europe USD 79.1 and the world USD 20.0. Our finding is that organic food growth to 2035 depends more on narrowing a 27.2-times gap in spend per person than on new farmland.

## How the model turns 8.262 billion consumers into USD 171.52 billion of organic food sales?

Organic food sales equal 8.262 billion consumers multiplied by USD 20.76 each, giving USD 171.52 billion for 2025. The count of consumers is the FiBL EUR 145.0 billion total divided by EUR 17.7 per head, or 8.19 billion in 2024, grown 0.85%.

The value side starts with EUR 145.0 billion for 2024 across 183 countries, grows it 4.6% to EUR 151.67 billion for 2025, a blend of the 5.2% U.S. and 4.1% European rates, and converts at the Federal Reserve 2025 average of USD 1.1306 per euro. Forward: 8.262 billion consumers growing 0.85% a year reach 8.99 billion in 2035, and USD 20.76 per head growing 4.42% reaches USD 31.99; the product is USD 287.68 billion.

Cross-checks: the U.S. figure of EUR 60.4 billion converts to USD 68.29 billion, within 4.6% of OTA's USD 71.6 billion, which also counts non-food. The segment rows sum to USD 287.34 billion in 2035, within 0.12% of the total, and the five regions reconcile to the global row. Fourteen primary documents feed the model.

## What should organic food suppliers, grocers and investors do with these numbers?

Organic food buyers should plan on 5.31% annual growth, with the money in produce, dairy and private label, not branded snacks. Suppliers with certified meat, feed and dairy supply hold the scarcest asset, because organic farmland fell 0.2% in 2024.

Grocers gain most by narrowing the 2.19-times dairy premium. Investors should treat Hain Celestial's 7% like-for-like sales decline as a warning on branded exposure. Readers tracking adjacent shelves can compare the [Plant-Based Dairy Alternatives Market](https://www.douglasinsights.com/plant-based-dairy-alternatives-market/), the [Low Fat Dairy Products Market](https://www.douglasinsights.com/low-fat-dairy-products-market/) and the [Coffee Market](https://www.douglasinsights.com/coffee-market/), where organic certification is also a price lever.

## Market by segment

| Segment | Share | Value |
| --- | --- | --- |
| Fruits and vegetables | 33.6% | $57.63 Bn |
| Packaged grocery and snacks | 24.9% | $42.71 Bn |
| Dairy and eggs | 15.8% | $27.10 Bn |
| Beverages | 14.2% | $24.36 Bn |
| Meat, poultry and seafood | 5.7% | $9.78 Bn |
| Baby food and other categories | 5.8% | $9.95 Bn |

## Market by region (USD million)

| Region | 2025 | 2026 | 2035 | CAGR 2026-2035 |
| --- | --- | --- | --- | --- |
| Global | 171,519.1 | 180,626.8 | 287,679.2 | 5.31% |
| North America | 75,983 | 79,972.1 | 126,746.9 | 5.25% |
| Europe | 69,293.7 | 72,418.8 | 107,714 | 4.51% |
| Asia Pacific | 21,954.4 | 23,583.4 | 44,913.1 | 7.42% |
| Latin America | 2,572.8 | 2,743.4 | 4,888.8 | 6.63% |
| Middle East and Africa | 1,715.2 | 1,837.5 | 3,416.4 | 7.13% |

## Dataset

| Series | Value | Unit |
| --- | --- | --- |
| Market size 2025 | 171,519.1 | USD million |
| Market size 2035 | 287,679.2 | USD million |
| Revenue CAGR 2026-2035 | 5.31 | percent |
| Volume CAGR 2026-2035 | 0.85 | percent |
| Price per consumer CAGR 2026-2035 | 4.42 | percent |

## Frequently asked questions

### What is the organic food market worth in 2025 and 2035?

USD 171.52 billion in 2025, rising to USD 287.68 billion by 2035 at a 5.31% revenue CAGR, according to the Douglas Insights model of 8.262 billion consumers spending USD 20.76 each.

### How much more does organic milk cost than conventional milk?

2.66 times: USDA AMS lists organic gallon milk at USD 7.49 against USD 2.82 conventional in the week to 2 October 2026, a gap of USD 4.67.

### Which organic food category earns the most revenue?

33.6% of 2025 value comes from fruits and vegetables, worth USD 57.63 billion, because produce is bought weekly and is the usual first organic purchase.

### Why is organic meat the fastest-rising category?

7.94% a year is the Douglas Insights rate for meat, poultry and seafood, after OTA reported a 16.1% surge in U.S. organic meat sales in 2024.

### Which country buys the most organic food?

60.4 billion euros of organic sales in 2024 put the United States first, ahead of Germany at EUR 17.0 billion and China at EUR 15.5 billion, according to FiBL.

### Where does organic food demand grow fastest?

7.42% a year in Asia Pacific, the fastest of five regions, led by China's EUR 15.5 billion market and India's 2.36 million certified producers.

### How concentrated is organic food supply?

2.4% of 2025 retail value is the ceiling for the top three branded makers, Douglas Insights estimates; Hain Celestial and Organic Valley together equal at most 1.61%.

### What changed in U.S. organic enforcement?

19 March 2024 marked full implementation of the Strengthening Organic Enforcement rule, with 51,091 estimated respondents in its information collection.

## Sources

- [FiBL, Global organic market hits all-time high in 2024](https://www.fibl.org/en/info-centre/news/global-organic-market-hits-all-time-high-in-2024)
- [USDA Agricultural Marketing Service, National Retail Report, Dairy, week 40](https://www.ams.usda.gov/mnreports/dybretail.pdf)
- [Federal Register / USDA AMS, National Organic Program: Strengthening Organic Enforcement information collection](https://public-inspection.federalregister.gov/2026-16910.pdf)
- [Organic Trade Association, 2025 Organic Market Report](https://ota.com/OrganicMarketReport)
- [SEC EDGAR, UNFI fourth quarter and fiscal 2025 results (Form 8-K)](https://www.sec.gov/Archives/edgar/data/1020859/000102085925000050/f25q4earningsrelease.htm)
- [Hain Celestial, Hain Celestial fiscal 2025 results](https://ir.hain.com/node/20446)
- [SEC EDGAR, Kroger Form 10-K, fiscal 2023](https://www.sec.gov/Archives/edgar/data/56873/000155837024004603/kr-20240203x10k.htm)
- [Federal Reserve Board, G.5A Foreign Exchange Rates, annual](https://www.federalreserve.gov/releases/g5a/current/default.htm)
- [United Nations, World Population Prospects 2024 press release](https://www.un.org/sustainabledevelopment/blog/2024/07/press-release-wpp2024/)

## How to cite

Douglas Insights, "Organic Food Market", DI-FB-10503, updated 2026-10-07, https://www.douglasinsights.com/organic-food-market/