Douglas Insights delivers custom research and consulting through the same team and the same bottom-up modeling discipline that produce its syndicated reports. Engagements are scoped to a decision, priced fixed, and delivered with the working model included.
Market Sizing and Opportunity Assessment
Total addressable market, serviceable market and obtainable market built bottom-up from demand units, with the Excel model handed over. Includes demand forecasting and white space analysis.
Competitive Intelligence and Benchmarking
Competitor profiling, financial and product tracking, win and loss analysis, and pricing audits against the field.
Go-To-Market Strategy
Segment prioritisation, positioning, channel strategy and launch roadmaps grounded in the market model rather than opinion.
Customer and Consumer Intelligence
Voice of customer studies, segmentation, satisfaction and brand tracking with primary fieldwork.
Pricing and Monetization
Value-based pricing, price elasticity testing and packaging design for products and services.
M&A and Commercial Due Diligence
Market due diligence for private equity, venture capital and corporate development teams: market attractiveness, competitive position and growth model validation.
Regulatory and Value Chain Advisory
Regulatory landscape mapping, supply chain studies, sourcing and cost analysis.
Data and Analytics
Recurring data services, installed-base modeling and dashboard delivery on top of Douglas Insights market models.
How an engagement runs
Work begins with a scoping call, followed by a fixed proposal covering questions, method, timeline and price. Delivery includes a findings document, the working model and a walkthrough call. Typical engagements run two to eight weeks depending on scope.