Consulting service
Competitive Intelligence & Benchmarking
Competitive intelligence consulting gives you a documented, current view of who you compete with, how they make money and where they are vulnerable. Douglas Insights profiles competitors from filings, pricing evidence, hiring signals and primary interviews, and benchmarks your position on the metrics that decide deals.
The problem
Where this usually goes wrong
Anecdote-driven views
Sales folklore about competitors hardens into strategy without anyone checking the filings or the actual price sheets.
Coverage gaps
Private and regional rivals publish little, so the players most likely to undercut you are the ones you know least about.
One-off snapshots
A deck from two years ago describes a competitor that no longer exists in that form.
Deals are lost to pricing moves you saw too late, product roadmaps chase features rivals are already discounting and board reviews recycle the same three names while new entrants take share quietly.
Our approach
How Douglas Insights solves it
Define the competitive set
Direct rivals, adjacent threats and credible entrants, agreed with your commercial team.
Build the evidence base
Filings, tenders, customs data, pricing evidence, job postings and structured interviews with buyers and former operators.
Benchmark what wins deals
Price, performance, coverage, service levels and commercial terms scored against your own offer.
Deliver and keep it live
Profiles, a benchmarking matrix and optional quarterly refresh so the picture never goes stale.
What you receive
Named deliverables, not vague workstreams
- Competitor profiles with revenue and margin estimates
- Benchmarking matrix on deal-deciding metrics
- Pricing audit with evidence for every price point
- Win/loss interview program and findings
- Threat map of entrants and adjacent players
- Source register with numbered citations
- Quarterly refresh option with change log
Where this applies
Typical situations
Every figure ships with a numbered source. Interviews, filings and trade data are logged in a source register, and the working model is part of the deliverable.
Read the methodology →Common questions
Competitive Intelligence & Benchmarking: frequently asked questions
Can you cover private companies?
Yes. Private players are profiled from registry filings, customs and trade data, tender records, hiring activity and interviews with customers, channel partners and former employees.
Is the research ethical and legal?
Yes. All evidence comes from public records, licensed databases and interviews conducted under a disclosed identity. We do not use pretexting or misrepresentation.
How current is the intelligence?
Initial delivery reflects the latest available filings and interviews. Most clients add a quarterly refresh so profiles and pricing stay within 90 days of reality.
What formats do battlecards come in?
Battlecards ship as editable slides and one-page PDFs, structured so your enablement team can maintain them after handover.
Data products
Data this service draws on
Chemical commodity prices by country
Monthly unit values by country from national customs statistics, verified by the research desk, with a subscriber dashboard for every commodity.
- Monthly prices by country
- Producer and plant registry
- Dashboard with CSV export
Production cost analysis by country
The direct cash cost of making a tonne: raw materials, utilities, packaging and labour priced in six countries, every input with its source and year. PDF and Excel in 48 hours.
- Cash cost per tonne, 6 countries
- Every input sourced and dated
- PDF + Excel in 48 hours
Drug pipeline reviews by therapy area
Every drug candidate in clinical development for a therapy area, counted by phase from registered trials and reviewed by the research desk, with sponsors, readouts and a 40–50 page review.
- Candidates by phase and sponsor
- Readout calendar
- Excel tracker of every asset
Scope a competitive intelligence & benchmarking engagement
A 30 minute call to define the question, then a fixed fee proposal within 48 hours with named deliverables and timeline.