Consulting service
Market Sizing & Opportunity Assessment
Market sizing consulting quantifies how large a market is today, how fast it will grow and how much of it your company can realistically win. Douglas Insights builds TAM, SAM and SOM estimates bottom-up from unit shipments, pricing and channel data, and hands over the working model with every engagement.
The problem
Where this usually goes wrong
Top-down guesswork
Percent-of-a-big-number estimates from free sources collapse the first time a board member asks where a figure came from.
Stale licensed data
Syndicated numbers bought off the shelf are often two base years old and sized for a different segment definition than yours.
No model, just a PDF
Most vendors sell a static document. You cannot change an assumption, test a scenario or extend the forecast.
The cost shows up later: funding rounds priced off inflated TAM slides, plants sized for demand that never arrives and launch plans built on segment definitions that do not match how customers actually buy.
Our approach
How Douglas Insights solves it
Define the market with you
We agree the product scope, segment boundaries, geographies and units of measurement before any research starts.
Build the supply and demand base
Analysts triangulate shipments, production, trade flows, installed base and pricing from filings, customs data and primary interviews.
Model bottom-up, test top-down
Volume times price by segment and region, cross-checked against reported revenues and capacity so the model closes.
Deliver the model live
You receive the report, the working model with scenario toggles and a session where your team stress-tests every assumption with the analysts.
What you receive
Named deliverables, not vague workstreams
- TAM, SAM and SOM by segment, region and channel
- Ten year forecast with documented growth drivers
- Scenario toggles for price, volume and adoption assumptions
- Source register with a numbered citation for every input
- Competitor share estimates and capacity mapping
- Executive summary formatted for board circulation
- Working model handover and analyst walkthrough session
Where this applies
Typical situations
Every figure ships with a numbered source. Interviews, filings and trade data are logged in a source register, and the working model is part of the deliverable.
Read the methodology →Common questions
Market Sizing & Opportunity Assessment: frequently asked questions
How long does a market sizing engagement take?
A single market study typically runs three to five weeks from scope call to delivery. Multi-market or multi-country programs are phased, with the first market delivered inside the first month.
Do we get the underlying model?
Yes. The working model with all assumptions, sources and scenario toggles is part of the standard deliverable, not a paid extra.
How is this different from buying a syndicated report?
A syndicated report answers the average buyer question for a market. A sizing engagement uses your segment definitions, your geographies and your price points, and the model is built to be reused by your team.
What does market sizing consulting cost?
Engagements are fixed fee and scoped after a 30 minute call. A single market study is comparable in price to two to three syndicated report licences.
Scope a market sizing & opportunity assessment engagement
A 30 minute call to define the question, then a fixed fee proposal within 48 hours with named deliverables and timeline.