Europe B2B Fuel Cards Market

DKV Mobility said on 8 July 2025 that its card now works at more than one million charging points across Europe, up from about 7,000 when the network launched in 2015, alongside about 70,000 fuel stations, VerkehrsRundschau reported. That milestone shows where the Europe B2B fuel cards business is heading: one card for diesel, electricity and tolls. The Europe B2B fuel cards market covers issuer revenue from payment cards issued to businesses for fuel, charging, tolls and related vehicle spend in Europe, from card fees, merchant and network fees, service charges and late-payment charges, not the fuel itself. Douglas Insights sizes it at USD 3.27 billion in 2025, from 20.2 million active cards at USD 162 of revenue per card, and at USD 5.23 billion in 2035, a revenue CAGR (compound annual growth rate) of 4.80%. Europe is 33.9% of our global B2B Fuel Cards Market report, the study sits in our banking, financial services and insurance coverage, and every figure follows the Douglas Insights research methodology.

Which companies issue the most B2B fuel cards in Europe: DKV Mobility, Edenred or Shell?

DKV Mobility issues the most Europe B2B fuel card value, about 24.0% of 2025 issuer revenue, USD 785.8 million, Douglas Insights estimates. With Edenred and Shell, the top three companies hold 52.0%, because cross-border trucking needs wide acceptance.

DKV’s scale is visible in its filed accounts: group revenue rose to EUR 839.3 million in 2024 from EUR 713.8 million, transaction volume reached EUR 19.43 billion, and about 5.2 million service cards were held by about 394,000 active customers, according to its 2024 consolidated financial statements. By July 2025 it reported more than 407,000 active customers.

Edenred, owner of UTA, reported Mobility operating revenue of EUR 710 million for 2025, up 11.7% like-for-like, with double-digit Mobility growth in France and solid fuel momentum in Italy, in its 24 February 2026 results. Europe is 60% of Edenred’s group operating revenue. The oil companies, Shell, TotalEnergies, bp and Circle K, hold their share of Europe B2B fuel cards through forecourt discounts on their own stations.

Which Europe B2B fuel card segment earns most: branded, universal, merchant-network or EV cards?

Branded oil-company cards earn most, 44.0% of 2025 Europe B2B fuel card revenue, USD 1.44 billion, because they carry forecourt discounts. EV charging and mixed-energy cards grow fastest, 10.16% a year to USD 904.7 million.

Branded oil-company cards lead because a fleet that runs mostly on one brand’s motorway network in France, Germany or the United Kingdom gets cents-per-litre discounts in return for loyalty. Their B2B fuel card revenue grows only 2.60% a year to USD 1.86 billion as diesel volumes fall. Universal multi-brand cards, worth USD 1.23 billion, grow 5.40% a year to overtake branded cards by 2035, because international hauliers need acceptance at any station and toll road in 50 countries.

Merchant-network cards, run on open card rails with fuel controls, hold USD 261.9 million and grow 4.00% a year; their wider card economics are covered in our Virtual Cards Market report. EV charging and mixed-energy cards hold USD 343.8 million, 10.5% of revenue, and grow 10.16% a year, because every electric van or company car added to a fleet needs a charging credential billed on the same invoice.

Why are active Europe B2B fuel cards growing 2.60% a year?

Active Europe B2B fuel cards grow 2.60% a year, from 20.2 million in 2025 to 26.1 million in 2035. Five forces add 3.60 points: charging acceptance supplies 1.10 points and toll and service bundling 0.80 points.

Charging acceptance: 1.10 points

Charging adds 1.10 points. A fleet that keeps one fuel card for diesel vans and electric vans has no reason to cancel it as it electrifies, and DKV now adds about 8,000 charging points a month. Douglas Insights counts each new mixed-energy B2B fuel card as a retained or added card.

Toll and service bundling: 0.80 points

Tolls add 0.80 points. The Eurovignette rules, revised by Directive (EU) 2022/362, require truck tolls to vary by carbon dioxide emission class, according to the European Commission, so hauliers rely on card issuers to handle toll boxes, invoices and VAT recovery in one account. DKV held about 1.1 million toll boxes at active customers in 2024.

Central and Eastern European fleets: 0.70 points

Fleet growth in Poland, Czechia, Romania and Hungary adds 0.70 points, as these countries supply a large share of Europe’s international trucking capacity and sign up for universal cards through issuers such as Eurowag and DKV.

Digital onboarding for small firms: 0.60 points

Small businesses add 0.60 points as issuers sign them online, with app-based cards issued in minutes instead of weeks.

Carbon pricing from 2028: 0.40 points

Carbon pricing adds 0.40 points. EU lawmakers agreed in December 2025 to start the second emissions trading system (ETS2), which covers road transport fuels, in 2028, one year later than planned, Euronews reported. Higher pump prices make fleets track every litre. The five contributions, 1.10 + 0.80 + 0.70 + 0.60 + 0.40, give 3.60 points before restraints.

What holds back Europe B2B fuel card volumes as fleets charge at their own depots?

Three restraints remove 1.00 point from Europe B2B fuel card growth, leaving 2.60% a year. Depot and home charging takes 0.50 points, falling diesel volume 0.30 points and open-loop corporate cards 0.20 points.

Depot and home charging is the largest brake. A company car charged at the driver’s home or a van charged overnight at a depot buys nothing at a public station, so the B2B fuel card loses the transaction and the merchant fee. Douglas Insights removes 0.50 points for this, rising later in the decade as more electric vans and company cars enter European fleets.

Falling diesel volume removes 0.30 points: every efficient Euro VI truck and every electric van lowers litres bought per card, and branded cards that earn on volume feel it first. Open-loop corporate cards from banks remove 0.20 points, mostly at small firms where fuel is a minor cost; their credit lines compete with the payment terms that make fuel cards attractive, a theme in our Unsecured Business Loan Market study.

Which European countries and sub-regions earn most from B2B fuel cards?

Germany earns most from Europe B2B fuel cards, USD 671.2 million or 20.5% of 2025 revenue. Poland grows fastest, 6.60% a year to USD 403.3 million by 2035, followed by the rest of Europe at 5.90%.

Germany leads because it is Europe’s largest transit country, home to DKV and UTA, and its truck toll varies by carbon dioxide class, which makes toll services a big part of each B2B fuel card bill. France, at USD 523.9 million, carries TotalEnergies’ branded cards and Edenred’s double-digit Mobility growth. The United Kingdom, at USD 474.7 million, is a market of small fleets served by Corpay’s Allstar, Radius and the oil brands.

Poland reaches USD 403.3 million by 2035 because Polish hauliers carry a large share of the EU’s international road freight and buy universal cards that work across borders. Italy grows 5.30% a year on fuel programmes such as Edenred’s. The Nordics grow slowest, 3.60%, because Norway and Sweden electrify fastest and much charging happens at home. In the data table the row labelled Global holds the Europe total, USD 3.27 billion in 2025.

How much do European fleets pay per B2B fuel card in fees and service charges?

European fleets pay an average of USD 162 per B2B fuel card a year in Douglas Insights’ 2025 model, from about USD 74 for a company-car card to about USD 430 for a heavy-truck card with tolls and VAT services.

European B2B fuel card pricing leans more on fixed and service fees than North America’s spend-linked model. Typical branded cards charge EUR 1 to EUR 3 a card a month, while universal cards earn service charges on tolls, foreign VAT recovery and fuel excise refunds. Douglas Insights projects revenue per card to rise 2.14% a year, from USD 162 to about USD 200 by 2035, as issuers add charging, parking and maintenance services without adding plastic.

Heavy trucks hold 52.0% of revenue on a minority of cards because a long-haul truck crossing Germany, Austria and Italy can pay thousands of euros a month in tolls through its card. Readers comparing station hardware costs can see our Outdoor Payment Terminal Market report.

How are Europe B2B fuel card issuers billing home and depot charging for electric fleets?

Europe B2B fuel card issuers now bill home and depot charging as a service, Douglas Insights estimates, earning about USD 4 to USD 8 a month per company car on top of public charging fees. This keeps electric vehicles inside card programmes.

The problem for issuers is simple: an electric company car in Germany or the Netherlands may take most of its energy from a wallbox at the driver’s home, which no B2B fuel card touches. Issuers answer with home-charging reimbursement, where the card account records each session from a connected wallbox and pays the driver back at the household electricity tariff, and with depot-charging software for van fleets.

These services earn less per kilowatt-hour than a public charging swipe, but they keep the whole vehicle on one invoice, so the fleet manager has no reason to switch cards when a diesel van is replaced. Douglas Insights counts this retention inside the 1.10-point charging driver and inside the rise in revenue per card, from USD 162 to about USD 200 by 2035. Without it, the depot-charging restraint would be about twice as large.

Which EU rules and charging standards shape Europe B2B fuel card economics?

Three EU rule sets shape Europe B2B fuel cards: the Alternative Fuels Infrastructure Regulation (AFIR) payment rules at chargers, carbon-based truck tolls under the Eurovignette Directive, and the ETS2 carbon price on road fuels from 2028.

AFIR, Regulation (EU) 2023/1804, requires new public chargers of 50 kW and above from 13 April 2024 to accept ad hoc payment by card, according to the official text on EUR-Lex. Open card acceptance at chargers lowers the barrier for any card, which pushes B2B fuel card issuers to compete on invoicing, controls and roaming prices rather than access alone.

The Eurovignette Directive makes tolls vary by emission class, so toll services become a larger share of issuer revenue as zero-emission trucks get discounts. Card interchange in the EU is governed by Regulation (EU) 2015/751, whose caps apply to consumer cards rather than commercial cards, leaving fuel card fees to be set by contract. The ETS2 start in 2028 adds a carbon cost to every litre bought on a B2B fuel card in the EU.

What if electric vans spread faster or ETS2 bites harder: where does the Europe B2B fuel card forecast land in 2035?

The Europe B2B fuel cards market ends 2035 between USD 4.41 billion and USD 6.15 billion across our three cases, around a base of USD 5.23 billion. Card growth and charging capture set most of the spread.

In the slower case depot and home charging strip more transactions than issuers win back with charging credentials, and diesel volumes fall faster. In the faster case issuers capture public and home charging billing, and Central European fleets keep growing. One extra point of yearly card growth adds USD 532.7 million to the 2035 Europe B2B fuel card value; one point less removes USD 488.0 million.

Our 4.80% sits below the 5.57% global rate in the Douglas Insights model and below Edenred’s 11.7% Mobility growth in 2025, because Europe’s diesel base shrinks while North America’s and Asia’s do not.

Douglas Exclusive: the Europe B2B Fuel Card Energy-Switch Ledger

The Europe B2B Fuel Card Energy-Switch Ledger is a Douglas Insights model built from 13 sourced inputs taken from 6 company filings, EU legal texts and official releases, linking each dated event to the card revenue stream it moves.

The finding, a Douglas Insights estimate: EV charging and mixed-energy cards hold 10.5% of 2025 Europe B2B fuel card revenue but supply 28.6% of the USD 1.96 billion added by 2035. Universal cards supply another 43.4%. Branded oil-company cards, the largest segment today, supply only 21.5%, so the energy switch moves revenue from forecourt brands to issuers that bill for any energy.

How does the methodology turn 20.2 million European fuel cards into USD 3.27 billion?

Our methodology multiplies 20.2 million active Europe B2B fuel cards in 2025 by USD 162 of issuer revenue per card to reach USD 3.27 billion. Cards come from nine country builds; revenue per card from three vehicle bands.

The model covers 9 countries and sub-regions, 4 card types and 3 vehicle bands, and uses 60 data points, 13 sourced and 47 modelled. Arithmetic: 20.21 million x USD 162.0 = USD 3.27 billion; 3.274 x (1.0260 x 1.0214)^10 = 5.23, or USD 5.23 billion. Cards reach 20.7 million in 2026 and 26.1 million in 2035, and revenue per card reaches USD 165 in 2026.

Two cross-checks agree. First, USD 3.27 billion is the Europe row of our global B2B fuel cards model, 33.9% of its USD 9.66 billion, and USD 5.23 billion matches its 2035 Europe value. Second, DKV’s EUR 839.3 million 2024 revenue, about USD 908 million at 1.082 dollars per euro, sits above our USD 785.8 million DKV estimate because its revenue includes non-card services. Connected-truck data that feeds card controls is covered in our Commercial Vehicle Internet of Vehicles Market study.

Sources

1. DKV Mobility (German Bundestag lobby register filing) DKV Mobility Group consolidated financial statements 2024 (2025)
2. Edenred Edenred FY 2025 results presentation (2026)
3. VerkehrsRundschau DKV Mobility reaches one million charging points in Europe (2025)
4. EUR-Lex Regulation (EU) 2023/1804 on alternative fuels infrastructure (2025)
5. European Commission Road charging (2025)
6. Euronews Carbon tax on buildings and transport delayed to 2028 under EU climate deal (2025)
7. EUR-Lex Regulation (EU) 2015/751 (2015)

What counts in the Europe B2B fuel cards market, and what is excluded?

The Europe B2B fuel cards market counts issuer revenue from branded oil-company cards, universal multi-brand cards, merchant-network cards and EV charging and mixed-energy cards used by European businesses. The fuel and electricity themselves stay out.

The by-card-type split covers the four types above. The by-vehicle split covers heavy trucks, light commercial vehicles and company cars; the by-country split covers Germany, France, the United Kingdom, Italy, Spain, Benelux, Poland, the Nordics and the rest of Europe. Consumer loyalty cards, the value of fuel and tolls passed through, telematics hardware and standalone toll boxes sold without a card are excluded from this Europe B2B fuel card sizing.